We reduce uncertainty before anyone spends money on a guess. For four decades, cities, counties, transit authorities, airports, credit unions, health systems, schools and national brands have hired HCP to find out what is actually true.
HCP began as a research driven marketing firm, and the discipline its founder brought from Procter & Gamble is still the first rule of the practice. We do not begin with a campaign idea. We begin with a question the organization cannot yet answer, and we build a study capable of answering it.
That means representative samples, disclosed methodology, and findings written so a board, an auditor or a reporter can follow how the conclusion was reached. Research is where the honesty in this firm comes from. Everything downstream, the strategy and the marketing, is only as sound as the study underneath it.
Every engagement is built from the same toolkit, assembled around the decision in front of you.
Statistically valid surveys of residents, riders, visitors and voters, built to represent a whole population rather than the loudest part of it.
Telephonic, online and mixed method surveys with defined sampling, weighting and margin of error, so the numbers hold up when someone asks how you got them.
Moderated focus groups and in depth stakeholder interviews that explain the why behind the percentages.
Confidential internal studies that tell leadership what the organization actually believes about itself.
Awareness, recall and perception studies that connect marketing spend to recognition, market by market.
Satisfaction, loyalty and expectation research for credit unions, health systems, schools and consumer brands.
On site passenger, rider and visitor intercepts that capture people in the moment of the experience.
Opportunity sizing, market entry and use evaluation for organizations weighing a real investment.
Studies repeated year over year on the same instrument, so change is measurable rather than anecdotal.
Questionnaire design, sampling plans and methodology review, including work as the research partner to other consultants.
Cross tabulation, segmentation and written findings that separate what is significant from what is noise.
Findings presented to boards, commissions, councils and the press, in language a public audience can follow.
We start with the decision the research has to serve, not the questionnaire. If the study will not change what you do, we say so.
Question wording, response scales, sampling frame and methodology are built together and reviewed with your leadership before anything goes to field.
Telephone, online, intercept or in person, run to a representative sample of the population you are accountable to.
Findings, not data dumps. Written analysis, board ready presentation, and a baseline you can measure against next time.
A selection from the case record. Every study named below was commissioned by the client listed, and most were presented to a board, a commission or the press.
Thirty four consecutive annual Citizen Opinion Surveys, a statistically valid read on resident sentiment maintained for nearly three decades.
An annual Community Values Survey built to reflect the city’s neighborhoods and demographics, most recently completed in 2024.
A comprehensive citizen survey run by telephone and online, a rapid COVID-19 sentiment study for county administration, and a multi model Sustainable Growth study with the City-County Planning Commission.
Quantitative telephonic citizen sentiment research, a confidential Employee Voice Survey, and four iterations of the Commercial Recycling study for the Department of Solid Waste.
A community sentiment baseline for the transit authority, repeated in 2019 and 2023 to measure how perception moved.
Research partner on a comprehensive passenger intercept survey at Tampa International Airport.
Nine iterations of the Downtown Resident and Worker Study.
A resident and worker perception study across the district boundaries, presented at the Westshore Development Forum.
A brand and advertising awareness study correlating marketing investment with recognition by market.
An online study of how Florida residents perceive credit unions, designed for granular results.
A mixed medium study across employees, volunteers, guests, donors, members, lapsed members, the board and the general public.
Market research into the Orlando visitor, testing an assumption management could not support with data.
A Florida consumer market study testing brand awareness for a statewide insurer.
National telephonic, electronic and direct mail studies for the Tampa Bay headquartered financial institution.
This is not a tagline. It is the operating system of the firm. Research gives us honesty. Strategy gives us direction. Marketing gives ideas life in the real world. When these three meet, creativity stops being decoration and becomes momentum.
Tell us the decision in front of you and we will tell you whether research can answer it, what it would take, and what it would cost. The consultation is free and confidential.
