Challenge:
Source 1 Solutions, headquartered in Clearwater, Florida, with offices across Central Europe and employees in 118 countries, has undergone significant growth. The company had recently acquired a software company in Central Europe and needed a strategic partner to integrate the new acquisition into its global brand. Additionally, Source 1 Solutions required an overhaul of its marketing and sales systems, improved coordination between its U.S. and European teams, and better preparation for global trade shows and events.
A key challenge was to assess the organizational structure, optimize their annual marketing, advertising and community engagement activities and create a unified approach to improve the performance of the brand and its products and services. They also needed to ensure brand consistency across various markets and mediums, which led to the necessity for global brand policy to safeguard the integrity of the Source 1 Solutions brand on a global scale.
Solution:
Our agency was selected as the Agency of Record for Source 1 Solutions, following a competitive selection process. We were tasked with overseeing the company’s global branding, sales system integration, and comprehensive marketing strategy. We began by holding strategic planning sessions with the Chairman, CEO, and C-suite executives to align on the company’s vision and goals. Our solution included:
- Branding & Positioning: We led a rebranding initiative, crafting a new positioning platform with the tagline:
“Our source code is humanity.” This became the cornerstone for all communications.
- Website Development: We designed and launched a custom, award-winning website, winning a Silver ADDY Award for Business-to-Business Marketing.
- Virtual Tour: We produced an immersive two-day film shoot for Source 1 Solutions’ global Network Operations Center (NOC) at their Clearwater headquarters. The shoot, using high-end HD cameras, including the Red One, captured the NOC’s cutting-edge infrastructure and operations in stunning detail, providing a global view of the company’s capabilities.
- Brand & Style Guide: A comprehensive 45-page brand and style guide was created, ensuring consistency in all communications. This included visual elements, tone of voice, and detailed usage guidelines to maintain a unified brand identity globally.
- Global Brand Policing: We established a system for global brand policing, ensuring Source 1 Solutions’ brand was consistently represented across all platforms, regions, and media. This approach safeguarded the integrity of the brand in marketing materials, digital content, social media, advertising, and public relations efforts.
- Digital Press Kit: A comprehensive digital press kit was developed to support global public relations efforts. The kit included essential elements such as company profiles, press releases, client testimonials, product/service sheets, and high-resolution logos to ensure media consistency.
- Social Media Management: We helped elevate Source 1 Solutions’ social media presence by crafting a consistent, engaging strategy across platforms. Our approach focused on creating value-driven content, such as insightful tech tips, feature articles from the CEO, and updates on new products and services. This helped increase awareness and foster stronger relationships with both existing customers and potential prospects. In addition, we produced content to engage employees and bolster morale by sharing team achievements and initiatives, while also showcasing Source 1 Solutions’ involvement in community outreach efforts, making them more visible as a socially responsible organization.
- Non-Profit Launch: We assisted Source 1 Solutions with the launch of the Hessel Family Foundation (www.hesselfoundation.org), the company’s non-profit. The foundation is dedicated to supporting community-based organizations that focus on three unique causes: children and young adults with autism, veterans, cancer fighters, and their families. The foundation partners with organizations that offer specialized programs for these communities, providing vital resources and support to those in need. Our role included creating brand positioning, website, and social media presence for the Hessel Foundation, helping to raise awareness for their mission and foster a more inclusive world for individuals facing these challenges.
- Sales System Implementation: We worked with Source 1 Solutions senior management to implement NetSuite to streamline global resource planning and customer relationship management, ensuring seamless operations between the US headquarters and office abroad.
- Lead Generation & Sales Development: We implemented ZoomInfo to enhance lead generation, sales pipeline management, and improve targeting strategies across the business.
- Sales Training & Global Coordination: We worked with senior management and sales department to help provide comprehensive sales training to unify sales strategies and processes between Source 1 Solutions’ U.S. and European teams, improving global coordination.
- Trade Show Preparation & Branding for Acquisition: We developed a tailored branding strategy for Source 1 Solutions’ newly acquired software company in Central Europe, aligning it with Source 1 Solutions’ global identity. This included preparing for trade show appearances by designing booth displays, creating promotional materials, and providing sales collateral.
- Budget Analysis & Annual Planning: We analyzed Source 1 Solutions’ previous years of marketing spend, including advertising, PR, tradeshows, and special events, to develop a master annual marketing budget that optimized resource allocation and improved efficiency.
- C-suite Strategic Collaboration: We worked closely with C-suite leadership to ensure that all marketing, sales, and operational strategies aligned with Source 1 Solutions’ overarching goals, driving sustainable growth in both the U.S. and European markets.
Our partnership continues to evolve as we support Source 1 Solutions with ongoing marketing optimization, brand integration for new acquisitions, and strategic event planning to further strengthen their global presence.
Website
Stationary
Virtual Tour
Sales Development
